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BMS, Food City agree on multiyear extension

Jeff Birchfield • Apr 4, 2019 at 1:15 AM

BRISTOL — Bristol Motor Speedway announced Wednesday a multiyear extension of its Food City sponsorship, along with an addition of Ohio Logistics as its NASCAR Truck Series sponsor starting in August.

With the second-longest race sponsorship in NASCAR, the regional grocery chain holds naming rights to Sunday’s Food City 500 Monster Energy NASCAR Cup Series race as well as the Food City 300 NASCAR Xfinity Series race on Friday, Aug. 16

The grocery chain also sponsors Food City Family Race Night, which returns for a 32nd year to Sevierville on Thursday and the BMS Hospitality Village on Friday.

“We are blessed to have so many wonderful partners that share our mission to exceed expectations in everything we do,” said Jerry Caldwell, BMS executive vice president and general manager. “Without the support and total commitment from all of our outstanding partners, none of this would be possible, so on behalf of everyone at Bristol Motor Speedway we offer a huge thank you to each and every one of them.”

Earlier this year, the speedway announced Alsco as the sponsor of Saturday’s Xfinity race. Bush’s Beans will continue to sponsor the NASCAR K&N Series race in August. There is the Bush’s Beans Pole Day Friday, where fans can receive one ticket for every two cans of Bush’s Beans product purchased. Guests can bring a receipt to any BMS ticket booth to claim their ticket.

Ohio Logistics becomes the official presenting sponsor of the August NASCAR Gander Outdoor Truck Series race. The UNOH 200 presented by Ohio Logistics on Thursday, Aug. 15 will be the opening race of the 2019 Truck Series.


NASCAR has unveiled its 2020 schedules for the Xfinity Series and Gander Outdoors Truck Series.

BMS will host two Xfinity races: the Alsco 300 on Saturday and the Food City 300 on Friday, Sept. 18. The September race will be the opening event in the seven-race Xfinity Series playoffs.

The Xfinity Series will return to Martinsville Speedway for the first time since 2006, when a race on Oct. 31 will be part of a racing tripleheader.

The Truck Series will be at Bristol on Thursday, Sept. 17. With an emphasis on the short tracks, the Truck Series will return to Richmond in 2020.


Dolly Parton is sponsoring the No. 2 Richard Childress Racing Chevrolet driven by defending NASCAR Xfinity Series champion Tyler Reddick in Saturday’s Alsco 300 at BMS.

The white car, trimmed in pink, features a likeness of Parton and a logo of her record company, Dolly Records, on the hood of the Camaro. The car also features logos from her different Pigeon Forge-area attractions.

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