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Alsco to sponsor April Xfinity race at BMS

From staff reports • Jan 24, 2019 at 6:36 PM

BRISTOL, Tenn. — Alsco has signed a multiyear agreement to become the title sponsor of the April NASCAR Xfinity Series race at Bristol Motor Speedway, track officials announced Thursday.

The race boosts Alsco's Xfinity Series entitlements to three; the uniform and linen rental services company recently extended Xfinity event sponsorships at BMS sister tracks Kentucky Speedway and Charlotte Motor Speedway. Alsco is the only company with multiple race sponsorships on the series schedule in 2019.

The Alsco 300 at BMS will be held Saturday, April 6 and shown on FS1.

"We are thrilled to welcome Alsco into the family of sponsors here at Bristol Motor Speedway," said Jerry Caldwell, executive vice president and general manager of BMS. "It's exciting to be the first race of an Alsco Xfinity Series triple-header in 2019 along with our sister tracks at Kentucky and Charlotte. We look forward to helping Alsco achieve their marketing objectives and increase their brand awareness while they help us put on one of the most action-packed Xfinity Series races of the season."

The Alsco 300 at Charlotte Motor Speedway will be held Saturday, May 25. The Alsco 300 at Kentucky Speedway will be run Friday, July 12.

"We are proud to expand our level of involvement with NASCAR by adding a third Alsco 300 to the Xfinity Series schedule, this one at Bristol Motor Speedway," said Jim Divers, Alsco's director of sales and marketing. "The folks at Bristol go out of their way to make sure everyone feels like they're at home when they visit there. It's such an incredible experience. We felt like it was the perfect place to add another race entitlement."

Alsco also provides sponsorship on the NASCAR team level with Richard Petty Motorsports and Richard Childress Racing.

In addition to the Alsco 300, the spring race weekend at BMS also includes the NASCAR K&N Series Zombie Auto 150 on April 6 and the Monster Energy NASCAR Cup Series Food City 500 on April 7. For ticket information, go online at Bristoltix.com or call 423-BRISTOL.

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